The vast virtual display in consumer society

Abstract

Contemporary capitalism, especially since 1945, has generated an over-arousal of desire as a guiding principle. With this, on one hand the productivist system went from being led by the supply (producers) to be commanded by demand (consumers). And for another, individuals have been guided by hedonic factors, a growing process of individualization of society, narcissism, among others. However, the consumer society has been established. To analyze one aspect of it, you study how the Internet has been presented, through the virtually inexhaustible trade as a showcase of goods. In this sense, at first transition of society producer to consumer society is addressed. On the other hand, the text is channeled to investigate the performance of Internet marketing, while this is a hyper-consumerism enhancer. Therefore, two companies primarily investigate: Amazon and Facebook; in order to explain these new behaviors and their consequences. Finally, a brief written questioning on the environmental impact of internet is made. In this vein, it is intended to expose the virtual trade as a dizzying window consumerism.